It has almost been a year since the pandemic took the world by the storm. The lockdown imposed to curb the spread of the pandemic has altered people’s behaviour and expectations as they are preferring to stay at home than going out to seek entertainment. As per a report, in the first phase of India’s lockdown, the total TV consumption grew by 37% and crossed a record 1.21 trillion minutes.
With live commerce companies like Meesho, Bulbul, SimSim already building unique social commerce capabilities in India to drive the growth of the social...
